The project “SHOPLANG – The Shopping Language Game”
is about diversity. It’s about bringing together people from 7 different European countries to promote the diversity and the multilingual character of united Europe.
The main idea of the project is to use the informal environment of the supermarket to popularize the less widely used European languages and to provoke the people’s hunger for new knowledge and language skills. This idea of the project is to be achieved through information and promotional campaigns of the 6 target languages, launched simultaneously in the partner countries and supported by publications in newspapers distributed free of charge. Each partner shall make 5 information and promotional campaigns in the basic supermarkets in all target languages except in its own. We expect these language campaigns to help people develop some partial language skills in understanding basic information in the target languages.
Furthermore, during the project’s implementation the partners will establish close relations with local language centres, providing them with materials in the target languages. The resources in the language centres will also provide basic information about the culture, history and traditions of the partner countries. The project envisages an interim and a final survey at the language centres which will measure the interest in the target languages and encourage people to take language courses in these languages.

“KU TU” Ltd., Sofia, Bulgaria

“KU TU” Ltd is a company with main activity in the field of advertising. We provide full advertising services to its customers – from planning to realisation. “KU TU” Ltd provides services to travel agencies, construction companies, training centres and training organisations.
“KU TU” Ltd has at its disposal contemporary printing facilities with continuous working process and highly qualified specialists – a guarantee for precise fulfillment of every order. We pay special attention to the creation process. We follow the contemporary trends in artistic layout and advertising design as well as the quality and effectiveness criteria.
“KU TU” Ltd has participated in international projects as a partner of “Znanie” Association as a subcontractor of printing materials under the Leonardo da Vinci programme – measure Mobility, which have been highly praised by the partners.
“KU TU” Ltd is the publisher of the only Bulgarian model of the European Language Portfolio for vocational purposes, developed by Sofia University “St. Kliment Ohridski”.
“KU TU” Ltd is currently the promoter and coordinator of the Lingua 1 project “SHOPLANG – The Shopping Language Game” aimed at promoting the six target languages in supermarkets through promotion campaigns in each of the target languages.

Pressureline, Rotterdam, The Netherlands

Founded in 1997, Pressure Line is a full-service advertising and design agency with a core competence in graphic design, corporate identity design, multimedia as well as communication consultancy from Rotterdam, The Netherlands. We create highly distinctive and associative communication products based on a thorough analysis of the client’s corporate culture and desired image. We look closely at the mission and the aims of each client, turning them in an unique visualisation. Our aim is to imbue a design with an emotional dimension that appeals to the target group and ensures their involvement in the communication process.
The company has 5 employers.
The clients of Pressure Line are social welfare and government organisations, municipalities, cultural en educational institutes, communication agencies, trade and tourist companies.
Pressure Line has recently developed and established the Bulgarian Tourist Office in The Netherlands, an organisation which promotes Bulgaria as a tourist destination and gives information on tourism in Bulgaria.

MALGREX S.A., Athens, Greece

MALGREX S.A. was founded in 1993 with a headquarters located in Athens has a main activity in the field of international trade.
MALGREX S.A. has a distribution network in the Balkans.
The company has close contacts with a local magazine : “Ekpaideuo”, which is distributed free of charge from door to door to the area of Athens in schools, shops and homes.

Foundation for Women Entrepreneurs (Malta), Hamrun, Malta

The Foundation for Women Entrepreneurs (Malta) is an independent non-profit organisation, which has been set up for the promotion of opportunities, awareness building, training and research in the field of Women Entrepreneurs and other gender issues.
The Foundation aims at establishing entrepreneurship as a culture and way of life for women – not only business owners, but workers, mothers and citizens on a national, European and Mediterranean level.
The Foundation also supports research and training infrastructures in various areas including but not limited to the following fields: humanities, social sciences, natural sciences, languages, business management and other fields of knowledge; this will lead to assessing, evaluating and auditing female targeted initiatives and their effectiveness within a given context. The Foundation aims and believes in enhancing and networking with similar organisations and/or institutions and/or non governmental organisations in Europe and North Africa with the aim of establishing collaborative initiatives in order to urgently and constantly address the issue of the so-called “gender inequalities” and assist communities to bridge that gap.
Hence the Foundation has taken upon itself a commitment to actively promoting the review, introduction and implementation of women policies in Europe, whether public or private, and for the adoption of better, affordable, accessible and more professional procedures and standards in all walks of life. The Foundation collaborates thoroughly with other local Maltese organisations and stakeholders among which the NCPE (National Commission for the Promotion of Equality for Men and Women) and it is also a part of a local consortium that will provide research and training services to the NCPE.
The foundation also offers the promotion of guidance and training assistance to people involved in the provision of women-targeted services and also to members of their families in case of negative, traumatic or other similar effects arising out events connected to the performance of their duties.
The president of the organisation is Angele Giuliano and the Foundation became operational from December 2001 whilst the notarial deed was signed on October, 2002.

Soros International House, Vilnius, Lithuania

Soros International House (SIH) is a non-profit organisation that was founded in 1993. SIH is a member of the International House World Organisation, a member of the Lithuanian Association of Adult Education, representative of the MBA Center and a Center of Foreign Language Teacher- training, officially recognized by the Ministry of Science and Education in Lithuania. SIH is also a representative of Shiller International University, and is in charge of counseling and advice for potential applicants for enrollment to bachelor and master degree programs and other programs of study at Shiller University. SIH is approved City &Guilds international professional examination center and an exam center of Instituto Cervantes.
The main activities of SIH include foreign language teaching (English, German, Italian, Lithuanian, Spanish, Swedish, French) to adults and younger learners, preparation for international Cambridge Examinations and American Admission tests, qualification exams in beauty therapy, hairdressing and hotel reception and accommodation services, local and international Teacher- training programs and summer camps for YL.
SIH participates in many international projects in Adult Education, Lifelong Learning, Teacher-training, language teaching and research. All the projects are oriented towards the processes of globalization and integration into the EU through active collaboration with different kinds of educational institutions worldwide.

Earton Media AB, Köping, Sweden

Earton Media AB was formed in August 2000, and is mainly active in the media market. The newspaper Magazin VM was launched in September 2000 and is distributed freely to all households and companies in the cities Köping, Arboga and Kungsör.
At the same time, Earton Media AB started a newspaper on the internet, magazin24.se
Apart from media activities, Earton Media AB also runs a spa, centrally located in the main city, Köping, with japanese bath, sauna, jacuzzi etc.
The company is owned by Henrik  Hansson, Patrick Mörk and Jan Ryde.

University of Reims Champagne - Ardenne, Reims, France

The University of Reims is a state university with 5 main fields of activity:
Arts and Languages;
Law and Business;
Health;
Sports;
Science and Technology

The University of Reims, which has about 21,000 students as well as staff of 1,200 people, has experience in a large number of transnational projects.

Znanie Association, Sofia, Bulgaria

Znanie Association – Sofia, Bulgaria was founded in 1990 as an NGO with priorities in education and training. Znanie Association has four departments:
- Znanie Children’s Foreign Languages Center, providing courses for foreign languages and promotional language activities for children and adults
- Znanie Center for Vocational Training, focusing on the training and new qualifications for unemployed, and providing also training for foreign languages for workplace.
- Znanie Private Vocational School, providing education and training in professions from the tourist sector
- AdminSoft Ltd – a department for development of educational software
The basic activities of Znanie Association are focused on:
- Education and Training: basic skills (foreign languages, ICT and communication skills); vocational training of low qualified workers and unemployed; training for starting own business; training programs and vocational guidance for disadvantaged target groups;
- Analysis and Consulting Services: training need and labour market analysis; human resource management ; analysis and consulting of social systems;
- Teacher Training: “train the trainer” programs, teaching foreign languages for children and adults, special methodology for vocational training of adults, and people with special training needs; developing and publishing training materials

Znanie Association is licensed as a testing center of WBT Weiterbildungs-Testsysteme GmbH – Germany, for examinations for the TELC (The European Language Certificates) in English, German, French and Spanish.
Znanie Association is a member of the National Federation of the ZNANIE Societies for Spreading Knowledge, and of the EURESO European Network.

Znanie Association has been a promoter or partner in more than 15 European projects in the frames of the EU Socrates Grundtvig, Leonardo da Vinci, Culture 2000 and PHARE projects, whose activities have been directed to various target groups or networks of participants from various towns in Bulgaria.
From 2001 till 2004 Znanie Children’s Foreign Languages Center was a promoter of the Socrates Lingua 1 project "JoyFLL - Join Your Grandchildren in Learning Foreign Languages”, with partners from Greece, Spain and Italy (included in the Lingua best practices newsletter), where was developed a successful methodology for foreign language-based activities for mixed age groups.